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What We Do

Book Publishing and Marketing
UpThought is an independent publisher and distributor dedicated to partnering with thought leaders, empowering ambitious authors seeking to spring free from traditional publishing arrangements, and building successful intellectual brands. We will be happy to partner with you at every level –

  • Giving shape to your initial book ideas

  • Developing and improving on them where necessary

  • Elite branding and design

  • High-quality error-free book production for today’s competitive marketplace

  • Marketing and promotion

From the ideation stage all the way to the readers’ shelves, our exceptional bespoke book strategy and unmatched attention to detail will help to actualise your book’s full potential.

 

Brand and audience building

Elite brand and logo designs, content strategies and brand outreach through various initiatives such as speaker development, social media tools, and endorsement/testimonial campaigns, to help our authors better engage their audiences, deepen relationships and create value.

Genre marketing

Maximising awareness in communities of like-minded readers. UpThought’s marketing campaign includes genre-specific components such as targeted advertisements, book club promotions, award submissions, content syndication, and more.

Online and digital media marketing

UpThought’s marketing campaigns include an online component that is customised for authors using sales and online traffic trends for your book’s genre and subject matter. UpThought’s digital media marketing service uses podcasts and podcast interviews, influencer outreaches, article placements, videos, webinar series, book presentations, audiobooks, public launches, and press release distribution, to help to build an archive of third-party content that is discoverable, shareable, and serves as proof of your expertise.

Book discoverability and searchability strategy

With UpThought’s deep knowledge of your content, audience, and brand message, we develop a custom outreach strategy rooted in an ecosystem of content, search engine optimisation, discoverability, influencer relationships, and targeted placements on podcasts and/or publications catering to your audience demographic. This turnkey approach results in discoverable and shareable content that can be used to further establish your expertise, grow your platform, and monetize your message.

Commemorative book programs – Celebrating your brand Legacy

Documenting your company’s or organisation’s legacy in a striking, full-color book is a distinctive way to honour its unique story. We can produce a high-quality coffee table book that can serve as an asset to your business or be a great gift for friends and family, at anniversaries or other special times. Our writers, editors, graphic designers, and branding team are poised to help you develop, produce, and promote exceptional books to engage your readers and give them the opportunity to experience your company or organisation’s story through vivid imagery and layout. You want your audience’s attention? You will get it.

Whether your goal is to create a practical, softcover cookbook, a limited-edition hardback, a corporate history, or anything in between, we will walk with you through the processs of creating a finished product that commemorates your experience, honours your vision, memorises your beginnings in crystal, while exceeding all your expectations.

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Book Launches and Events

We can help you curate unforgettable public launch experiences for your book.

Podcasting

Do you have a podcast idea and no time or resources to bring it to life? Talk to us about your idea today.

Research

We conduct research (legal, tech, academic, or otherwise), surveys, market measuring, feasibility studies, product appraisals and planning, market testing and market development. We also gather, collate and supply information and data of all kinds, including market characteristics and trends, and consumers’ preferences and needs. Our diverse team of thought leaders, writers, researchers and subject matter experts is equipped with data and insights to elevate your research to a deserving altitude. As experienced information brokers, we offer consulting services and high-quality extensive research to people seeking in-depth data about particular subjects. We ensure objectivity in research and academic integrity, fill gaps in knowledge and interpret complex or specialized information. We also compile data in an easy-to-read manner and guarantee source credibility.

UpThought Acumen Continuing Education Courses

UpThought Acumen is a resource platform providing you with non-degree continuing education learning experiences. Our programs and courses draw upon the expertise of the top universities, key industries and communities to help you build on your degree, diploma or experience. Whether you are looking for a fresh start and a new career direction, to strengthen your knowledge and skills in your chosen profession, or you are preparing to embark on your academic career, we have lifelong learning options for you. Coming Soon!

Idea Management

Managing ideas is important work that should be taken seriously. Ideas lie at the core of innovation and ground-breaking development. Smart persons and businesses know that achieving great progress can take just an idea which if properly developed and managed will blossom and lead to enormous success. Because ideas are the foundational stones for success, an increasing number of people seek an idea management strategy that allows them to timeously capture, refine and execute ideas. We are in the business of managing and advising persons and businesses with a systematic and structured approach to executing ideas and transforming them into a final product or service, while adding even more value. Our focus is to empower organisations & individuals to work more intelligently & effectively to bring ideas to life and achieve their business goals.

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